Sunday, March 13, 2011

Dialogue with Lei Jun: Kingsoft company is out of the shadows


In the "players" rather small number of common domestic software industry, Golden was the iconic side of the banner. Self-compression and public expectations for this small company has been quite confusing. Today, Kingsoft's self-expectations of how changes have occurred?

Reform of a company often enormous costs of reform, what is decisive power to promote LEI determined to adjust the company structure, and in only two months available quickly, completed a clean and beautiful restructuring?


Lei Jun said frankly that he is almost at the thought, "come to their senses", and from recognized Jinshan's "small." Lei Jun said, "we must recognize that Jinshan is a small company, even though we have grown to 16 years, with basically the same age we have grown into big business, and like Lenovo, Founder. Before because of the influence by these companies, Jinshan always more to look fixed on how to make the management more specification. But now, we recognize that such a small company for Jinshan, money is the last word. "

Change before and after

Q: Jinshan recently released the 2004 strategic plan, the adjustment of the organizational structure, what prompted you to make such a decision?

Lei Jun: led me to make so big a factor is determined, Golden must be high speed. Jinshan should think of themselves as small companies, so if we understand their own, in order to maintain rapid growth, with very mature management model will allow Peak to maintain steady growth, it is difficult to produce significant changes. System operator in accordance with division, this year we have expanded after the 9 division, only to face the 9 Division of the daily management of the energy will run out of me, is not conducive to the direction of Jinshan breakthrough in the core, 9 resources are related to you a little direction, each department will find staff shortage, lack of resources.

Q: Do you think that a company's most important resources?

Lei Jun: Attention! Is the company's excitement, the excitement will let everyone know what we are doing, what kind of change and transition, the company put more resources into the where. Because the maximum energy policy makers is limited, the company's excitement is limited to the size of Jinshan this is not possible to accommodate more excitement at the same time, we must go about officer clenched fists.

Q: Jinshan to do this adjustment took how long?

Lei Jun: early last year, I focus too much considering we had. 10 things were planned, repeated sequencing, continues to believe that the task is very large, carefully pondering, I think that is almost impossible to be completed. Then in April the president of the meeting, I made this suggestion, but did not attract enough attention and consensus. In the SARS period, several operations are Jinshan great blow, except those that Internet service providers, which gives us more time to consider the original idea. It should be said in the May 15 we reached a consensus, with two weeks to prepare, June 1 start all adjustments, in just two months time is complete.

Q: In such a short time adjustment is completed, the whole process very smoothly?

Lei Jun: many, many difficulties encountered. Such a large structural adjustment, I can talk to you about complexity. The first, in a Division may be that you would have the final say, and now the top one more boss, division management will not mind? Second, this division has just decided to major development at the beginning, and not a few months they were told to be limited development, need to step on the brake, on the staff morale of the whole team is a big blow. Third, we should focus on fostering the industry, enough people, you need to deploy an elite team, how to complete your performance? Officers borrowed a tone, from time to procure Well, these are very detailed work needs to be done. Fortunately, since the bigger picture of the culture Jinshan has played an important role at that time.

Q: Kingsoft Internet service this proposed restructuring, including the What's New?

Lei Jun: the Internet service on our three-step it means that the first step is the original business, the second step is a new business is the platform of the third step. First of all we have to promote the transformation of the original core business of the Internet, the Internet-based products to Internet technology, including the product user experience, product marketing model, including the products and Internet linkage. Secondly we should vigorously develop new Internet products and services, including online gaming, mobile software, mobile games and SMS Games. Made a third to the overall Internet service platform, such as unified user account management, unified user boarding services, community-based unified user management, unified user pay system.

Tackling online games

Q: Do you now personally serve as general manager of the game division, which is that a kind of attitude?

Lei Jun: Yes, top management must grasp its core business of energy, I take the lead just an attitude, express a commitment to internal and external one kind of determination to win. Without such confidence and determination, if not show the courage burning his boats, agents Lianbang will not give us 40 million in cash.

Q: The online games market is also a high risk industry, Jinshan to join the market, how determined?

Lei Jun: online games market is fierce, do not go all hard to profit. We now resolve is the solitary note that holds a two-throw, hit a No I would drop one, it would have to drop it impossible to prepare class finished it (laughs). I worked 13 years in Jinshan, I do the worst, all the money anyway even if I gambled, and Jinshan's brand is still, financing is not difficult to Jinshan away is impossible.

Q: What are you doing after the game requires that all employees are playing online games, necessary?

Lei Jun: When I know my fellow owners not to play the game, I was very surprised. Now talking about customer orientation, as an operating company, do not use their services, do not look at their services have any questions, please do you think? I think it is really difficult.

Large companies or small companies?

Q: The release of Jinshan, Jinshan people feel the market began to reshape its image?

Lei Jun: Yes, our mentality has changed. Jinshan early impression is suffering, heroic. Our first mentality is out of the shadow from the past years, the financial indicators from the company into a very successful enterprise. Second, we must have the courage to follow the hottest companies Biyi Bi, we face opponents is grand with Netease. Today we managed to seize the idea of change is the core of conflicts to resolve the core issue, not rigidly stick on in each section.

Q: So you still pay attention to details?

Lei Jun: For example, perhaps the last I saw the floor is not clean will be very angry, why not wipe the floor clean, why employees to 5 hours long? I used to be standardized for management point of view to consider how to improve, but not clean the floor today, I might not mind control, I feel so sophisticated system to manage the system, my energy should be placed on how to solve the core problem .

Q: Why is there such a psychological change?

Lei Jun: I think we need to recognize that he is home just starting small and medium companies,'s attitude and the development of 16 years what they count! Maybe 16 years we have only two or three years away other people walked the streets, then we go two or three years does not matter, recognizing that this is something we handle all aspects of management is now more important guiding significance.

Q: The mentality has changed the management style is not also follow the change?

Lei Jun: management style may not be any changes. I have repeatedly asked the management to do Jinshan: concerned with the overall, attention to detail. Today I think it is the most business to do up the core of the problem, the original core of our conflicts, may be general-purpose software takes longer to wait for improvements to the environment, we must control costs, fine management; but today we have an unprecedented opportunity may not wait for you to wash the clothes need to charge forward, that at this time, do not care about clothes are clean or dirty, to say the first rush, rush on nothing less than the site.

Q: the structural re-planning allows you to get rid of some trivial daily matters it?

Lei Jun: indeed for some time past felt a pain, but out of this problem, I will only think of how the future defense. For example, our largest OEM supplier of PC software, commissioned us to do suit ah, production ah, every process, often wrong. CD cover printed wrong word, may be repeated hundreds of thousands of discs, out of 10 times a year will be such a problem. Later we did ISO9000, this process go smoothly, and the annual production loss becomes very low, and the original damage to several hundred thousand a year, is now almost negligible up.

Q: Do you plan the future of the Peak what?

Lei Jun: We often say we grew up in the wolves from the saline teams and appalling conditions. We have been looking for an oasis, an oasis of drug hegemony is, then doing well on that day, and later discovered Oasis is too small, no way to feed so many people still have to look for grassland, we believe that online games market is that we grassland.











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